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October 22, 2006
TRUDY SCHUETT is mourning the demise of Miracle Whip.
UPDATE: An email from a Kraft employee on this vital topic. Click "read more" to read it!
I work at one of only a few places that make the stuff. Every year, the cost of the raw material goes up, and every year the price that Wal*Mart and others want to buy it from us for goes down.
So there's compromise; and even those of us who make the stuff miss the old Gold Standard. But the decision is out of our hands, out of R&D's hands probably out of Corporate or even Wal*Mart corporate's
hands. The consumers don't want seem to want to pay a premium for the good stuff.
Feel free to express your desire for the old stuff(Believe me, we spend a *LOT* of time worrying about what people say when they call that little phone number on the label!), but you need to keep in mind
that the good stuff is going to cost you. It'll help if you'll express how much you're willing to shell out to get it back the way it was. Letting your retailer of choice know you don't mind paying a premium for premium product wouldn't hurt either.
(Quick hint: If you don't mind buying it by the gallon, look for Food Service jugs with a 63316 in the UPC. A little thicker, a little greasier, and a whole lot better.)
I like Miracle Whip -- I've always been a "Salad Dressing" over Mayo guy -- but a gallon would last me a long, long, long time.